Marketing
3 tips to creating an account scoring model today
Insights on how to create an effective account-based lead scoring model with our 3 tips. Improve your lead scoring model and account prioritization.
Jason Hamilton
Blog
Marketing
43 posts · page 2 of 5
Marketing
This year I’ve learned: The marketing edition
Marketing in an early stage company is a lot different than marketing in a later stage company. Here are a few lessons I've learned.
Jenn Deering Davis
Marketing
4 tips for preventing - or cleaning up - dirty data
Prevent costly mistakes caused by these examples of dirty data. Discover practical tips to maintain data accuracy and improve overall sales performance.
Jason Hamilton
Marketing
Intent signals and why they matter to marketing and sales
Buying intent signals are crucial to marketing and sales. Utilize customer buying intent signals and data for more than lead scoring.
Jason Hamilton
Marketing
PLG lead routing: Converting free users to paying customers
Learn how to use lead routing for PLG and how to convert free users to paying customers
Jenn Deering Davis
Marketing
The 47 must-know RevOps stats for 2022
47 must-know statistics for RevOps, sales, marketing and customer success. Set benchmarks for inbound, outbound, opportunity-to-close, and more.
Jenn Deering Davis
Marketing
The only lead distribution guide you'll ever need
A new guide to lead distribution, including everything you need to know about leads and accounts (and matching), round robin assignment in Salesforce.
Jenn Deering Davis
Marketing
Making the transition to ABX
Maximize ROI with Account-Based Everything (ABX). Learn how to transition to ABX and drive growth for your business.
Jenn Deering Davis
Marketing
Checking in on what we’ve learned about marketing, a year in
Just over a year into Gradient Works, what marketing lessons have we learned?
Jenn Deering Davis