Marketing
6 tips for using content more effectively for sales and retention
An effective content marketing program can help boost sales and keep customers engaged. But how can sales teams actually use that content effectively?
Jenn Deering Davis
Blog
Marketing
43 posts · page 5 of 5
Marketing
How to make your virtual SKO a success
Tips to make your virtual sales kickoff as impactful as an in-person sales kickoff
Jenn Deering Davis
Marketing
Why the success of your content marketing depends on sales data
Content marketing is only effective when it's closely connected to sales. Learn how to measure the performance of your content through the buyer journey.
Jenn Deering Davis
Marketing
Your customer experience sucks
The B2B SaaS customer experience isn't a good one right now. It's annoying and disjointed. This article explores what's gone wrong and how to fix it.
Jenn Deering Davis
Marketing
4 things I’ve learned after the first week of my internship
Our marketing intern reflects on the lessons learned in her first week at Gradient Works.
Allie Spratto
Marketing
Is video for sales and marketing worth it?
Doing video well is hard. Here's how to think through a video content strategy for your own sales and marketing teams to make it worth your time.
Jenn Deering Davis
Marketing
We started a newsletter - did anyone read it?
One of our goals is transparency when it comes to our marketing efforts. So let's talk about the performance of our first official marketing campaign.
Jenn Deering Davis