Revenue
Revisiting the Assignment Mullet
Managing sales rep assignment throughout the customer lifecycle can result in the Assignment Mullet: "automation in the front, spreadsheets in the back."
Hayes Davis
Blog
The Gradient Works blog
370 posts · page 36 of 42
Marketing
So you want to talk about chatbots
A post detailing the chatbot marketing automation on company websites.
Allie Spratto
Sales
You should focus more on customer handoffs and account ownership
Customer handoffs and account ownership are important to customer experience. Handoffs are more than just moving a customer from sales to customer success.
Jenn Deering Davis
How to use Scheduled Flows in Salesforce
A step-by-step guide to creating and using a Scheduled Flow in Salesforce.
Zane McCarthy
How to use Salesforce lead assignment rules
A practical guide to setting up lead assignment rules in Salesforce to route leads, including queues and lead-to-account matching.
Hayes Davis
Sales
How do you integrate PQLs into your sales motion?
Many sales organizations are incorporating product qualified leads (PQLs) into their sales motion. Learn how to integrate PQLs more effectively.
Jenn Deering Davis
How to use formulas in Salesforce Flow
Salesforce Flow formulas let you create values that change automatically. Learn how to power up your Flows with formula resources.
Hayes Davis
Marketing
A framework for better brand positioning
Positioning is more than just writing better copy. It’s about deciding what people will think about your company. Here are 7 tips for betting positioning.
Jenn Deering Davis
