Revenue
Moving from sales enablement to revenue enablement
Ways to take a revenue approach to enablement in B2B sales, moving from simple sales enablement to full-lifecycle revenue enablement.
Jenn Deering Davis
Blog
Sales
146 posts · page 14 of 17
Marketing
Get better leads from events (in-person, virtual or hybrid)
Whether you're going to in-person, virtual or hybrid events, learn how to get better leads from those events.
Jenn Deering Davis
Revenue
Assignments throughout the customer lifecycle
As customers progress through your customer lifecycle, they flow through your organization. This post discusses the different kinds of customer assignment.
Jenn Deering Davis
Sales
Sales is a lot like sports: What elite athletes teach us about failure
Athletes deal with failure all the time, and have to get up every day to compete again. The same goes for sales. What can we learn from how athletes cope?
Jenn Deering Davis
Marketing
The four parts of better B2B storytelling
Learn about the 4 pieces of better B2B storytelling, with tips based on academic scholars like Bruner and Plato.
Jenn Deering Davis
Revenue
Revisiting the Assignment Mullet
Managing sales rep assignment throughout the customer lifecycle can result in the Assignment Mullet: "automation in the front, spreadsheets in the back."
Hayes Davis
Sales
You should focus more on customer handoffs and account ownership
Customer handoffs and account ownership are important to customer experience. Handoffs are more than just moving a customer from sales to customer success.
Jenn Deering Davis
Sales
How do you integrate PQLs into your sales motion?
Many sales organizations are incorporating product qualified leads (PQLs) into their sales motion. Learn how to integrate PQLs more effectively.
Jenn Deering Davis
Revenue
The link between revenue operations and customer experience
Improve customer experience by aligning revenue operations team structures. Learn how to connect your revenue ops strategy to customer satisfaction.
Jenn Deering Davis