Lead routing has always been harder than it should be
We've been working on lead and account routing for years at Gradient Works. It's only just now getting easier.
Jenn Deering Davis
Blog
The Gradient Works blog
370 posts · page 2 of 42
Why is this lead here? Debugging routing just got a lot easier.
Figuring out why a lead routed wrong has always been slow, manual, and opaque. The Gradient Works MCP lets you ask your AI agent the same question — and get an answer in seconds.
Jenn Deering Davis
Sales
The right sales territory model depends on your sales motion
Geographic territories, named accounts and dynamic books each serve a different sales motion. The teams that struggle are running the wrong model for their motion.
Jenn Deering Davis
Revenue
The GTM engineer moment and what it means for RevOps
GTM Engineering is becoming a named function inside high-growth companies — and RevOps teams that don't claim it will find someone else does. Here's what the trend means, what's changing, and what to do about it.
Jenn Deering Davis
Sales
Why your outbound isn't converting (and it's not your messaging)
Most teams diagnose underperforming outbound at the wrong layer — messaging, contact data, sequencing. The root cause is usually account selection. Here's how to fix it.
Jenn Deering Davis
Revenue
Territory design FAQ: How to carve, manage and protect your territories
Common RevOps questions about territory carving, coverage, capacity planning, and the operations that keep territories working all year
Jenn Deering Davis
Revenue
Account prioritization FAQ: How to segment score, prioritize accounts
Answers to common questions about account segmentation, ICP scoring, and intent signals — the foundation you need to get right before territory design.
Jenn Deering Davis
Teams that win on pipeline treat scoring like a motion not a milestone
The best GTM teams do not set their scoring model and move on. They run it like a living operation.
Manny Ruan
You're diagnosing your outbound problem from the wrong end
Most outbound problems aren't activity problems or messaging problems. They're account problems. Here's a framework for diagnosing outbound from the right end.
Jenn Deering Davis