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RevOps glossary

Territory

What is a sales territory, planning a rep territory, and territory management

All terms > Territory

Territory

A sales territory is a group of customers or prospects a particular sales rep is responsible for. Typically territories are based on criteria such as a prospect’s geography, industry or vertical, or company size.

Most companies manage sales territories through an annual territory planning sales process. Others take a more modern approach to account allocation with dynamic book management.

Put the theory to work

Score your accounts and build a territory plan on the free plan.