RevOps glossary
Revenue Velocity
What is pipeline velocity and how it affects your business, including pipeline coverage
All terms > Revenue Velocity
Revenue Velocity
Revenue velocity is a measure of how quickly your business generates revenue. Velocity is more than just speed, though. It’s a combination of the size of your pipeline, the effectiveness of your reps, and the time it takes to bring in and close new business.
The factors that contribute to revenue velocity are:
- Number of open opportunities: How many open, qualified opportunities are in your sales pipeline?
- Average sales price: What’s the average sales price of a new deal?
- Close rate: What’s the conversion rate on closed-won deals?
- Sales cycle length: How long does it take the average deal to close?
For a more detailed discussion of calculating and increasing revenue velocity, read this.