Point of Contact (POC)

The definition of point of contact (POC) in modern sales organizations

All terms > Point of Contact (POC)

Point of Contact (POC)

The individual who is primarily responsible for their company’s relationship with a service provider. This is typically the main contact for an account, and the person an AE, AM, or CSM would engage most with.

Put the theory to work

Score your accounts and build a territory plan on the free plan.

Start for free Talk to us