Marketing Qualified Lead (MQL)

The definition of an MQL and where it fits in the sales process

All terms > Marketing Qualified Lead (MQL)

Marketing Qualified Lead (MQL)

A marketing-qualified lead (MQL) is a type of lead generated through marketing efforts, that meets a certain threshold or set of criteria indicating a greater chance of converting from prospect to paying customer when compared to other leads. An MQL is usually an inbound lead.

Learn more about MQLs vs SQLs here.

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