July 2024 product updates

We’ve made a few big changes to Market Map recently, focused on making it easier for our customers to run new maps without any help from us. Here’s what’s new:

Run your own Market Map

You can now run new Market Maps independently, without talking with our team.

1. Connect to your CRM or upload a CSV to select the accounts you want to analyze.

2. Define your reference accounts (formerly known as “target accounts”) using criteria that Market Map will use to score and identify similar accounts.

3. Explore your new map to dive into a comprehensive analysis of your accounts, including detailed segmentation and scoring.

Reference accounts

And one quick note; “target accounts” are now called “reference accounts” throughout. Same concept, new name.

New guides

We’ve also created new tutorials to help you prepare your CRM data for import. See below for the details for both Salesforce and HubSpot.

If you have any questions about Market Map, take a look at our documentation.

And if you’re not already using Market Map, learn more here.